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The Power of Pinterest for Businesses and Brands

In Social Media by Adi GabayLeave a Comment

These past months have been filled with talk about the “twenty- teens” and all the changes they have brought. And let’s be honest, SO MANY of those changes were because of or related to social media in some way or another. We saw the face of communication, shopping, and even elections change due to social media. But one social media …

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Measuring Your Social Media Success

In Social Media by Adi GabayLeave a Comment

If getting your social media up and running or improving your social media strategy is part of your 2020 goals, then this article is for you! Read on to learn how to measure your success across your various social media platforms.   Getting Started: Success is all relative and there are many different metrics that you can track based on …

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The Top Social Media Trends for Businesses in 2020

In Social Media by Adi GabayLeave a Comment

2019 was a bit of tumultuous year in terms of social media rumors, changes and predictions. But don’t let 2019 leave a bad taste in your mouth because the only direction social media is going, is up! Social media is moving toward a more authentic and engaging space. (And to give you the TLDR right up front… major social media …

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How to promote an event on Facebook 🎉

In Social Media by Adi GabayLeave a Comment

Before your event starts… Populate your event page with plenty of content! Once you publish your event use the event page to keep your audience coming back for more. Post regularly and add photos, videos, and even early bird ticket sales to draw interest. Start preparing as early as possible to maximize views, likes, and shares. 1. Create an eye-catching …

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Winning With Social Media Videos: A Step-By-Step Guide

In Social Media by Adi GabayLeave a Comment

Although social media is a widely accepted brand promoting platform, maximizing its full potential for your business could be a bit tricky. It demands careful thought and planning to achieve success and reports have shown that many businesses are leveraging this big opportunity. More businesses now realize that taking the social media route totally makes sense – you should feel …

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6 steps to a successful influencer marketing campaign

In Branding, Social Media by Adi GabayLeave a Comment

Influencer marketing currently rules the Social Media space. In a world that’s all about engagement, you won’t get far without establishing relationships and collaborating with the top voices of your communities. However, they don’t have to be the multi-million dollar Youtube stars to be effective at what they do. In fact, mid-level “Power Middle” influencers can drive an engagement rate …

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3 social media trends that will dominate 2018

In Social Media by Adi GabayLeave a Comment

2017 is behind us, but it’s always important to look back on the trends of the past year in order to look forward to the trends that will carry the new year in digital marketing. With so many new features, tools, and products it can definitely be hard to stay up-to-date. But don’t worry! We’ve got you covered with the …

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6 best practices for using Instagram hashtags in 2018

In Social Media by Adi GabayLeave a Comment

Everyone knows that one of Instagram’s defining features is its hashtag system. Hashtags are a fun way to add dimension to your posts by highlighting keys aspects of it to appeal to people who may be interested in or talking about the same subjects. For example, if you are marketing fall clothing, it’d be appropriate to add the tag #sweater …

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How Instagram Stories Can Boost Your Business

In Social Media by Adi W. GabayLeave a Comment

Since its launch in August 2016, Instagram Stories has already amassed over 250 million daily users. #Impressive. This feature, which lets users post photos and videos that vanish after 24 hours, is a great way to humanize your brand and forge deeper connections with audiences. Translation for you: If you haven’t already implemented the feature in your brand’s social strategy, …