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How Instagram Stories Can Boost Your Business

In Social Media by Adi W. GabayLeave a Comment

Since its launch in August 2016, Instagram Stories has already amassed over 250 million daily users. #Impressive. This feature, which lets users post photos and videos that vanish after 24 hours, is a great way to humanize your brand and forge deeper connections with audiences. Translation for you: If you haven’t already implemented the feature in your brand’s social strategy, …

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The Future of Social Media- 2017’s Top Trends

In Social Media by Adi W. GabayLeave a Comment

In the ever-changing social sphere, it can be challenging to track new features and trends. With smartphones in the hands of 72% of US adults, nearly anyone can publish, consume, and engage with content anytime, anywhere. However, three main trends can be expected to proliferate social media in 2017, and they all involve transparency, immediacy, interactivity. The only thing wilder …

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5 Ways to Improve Your Snapchat Strategy

In Social Media by Adi W. GabayLeave a Comment

Snapchat has the ability to help a brand grow their audience organically while creating meaningful engagement in an authentic way. The challenge for many companies is to come up with creative strategies that will gain new users. However, by leveraging the temporary nature of Snapchat, brands are able to give their audience an intimate look into company culture, services, products …