Since its launch in August 2016, Instagram Stories has already amassed over 250 million daily users. #Impressive.
This feature, which lets users post photos and videos that vanish after 24 hours, is a great way to humanize your brand and forge deeper connections with audiences.
Translation for you: If you haven’t already implemented the feature in your brand’s social strategy, it’s time to start!
But before you reach for your phone, we want to equip you with some best practices.
#1 Start with a plan
Like every successful business model, you must start with a strategy. We recommend scheduling out your content, just like you would for any social platform. This will keep your audience engaged and eager to view upcoming content. Although Instagram Stories are fleeting, your Story Content should be consistent with your brand’s aesthetic, tone and voice. Using similar fonts, colors, and design elements will keep your stories recognizable and on brand.
#2 Create dynamic content
Instagram Stories is a fun and creative way to bring your brand to life by sharing more than a highlight reel. This is the perfect place to share exclusive content, offering value to your followers and drawing in new ones. And who doesn’t love an inside scoop?
Our favorite ideas for Story Content:
• Business highlights and milestones
• Behind the scenes
• Teasers for upcoming FB Live broadcasts, podcasts, and events
• Exclusive deals
• Snippets of blog posts
• Day in the life
Spice up your content with filters and doodles, and make sure to take advantage of the hashtag and geolocation stickers!
If you’re still unsure what content to share in your stories, ask your audience!
#3 Meet business goals
Instagram Stories are more than a fun way to publish content. If used correctly, it can be a valuable tool to meet your business and revenue goals. Use it to drive traffic to your site, grow your email list, hire talent, or launch a product. But don’t be too eager to sell right away #RookieMistake.
First, take time to build rapport with your audience. Be attentive to the type of content that generates the most engagement and serve more of it. When you’re finally sell, your message will sound authentic, not spammy.
Are you inspired to share your brand with the world? Your followers are eager to see your brand’s personality shine through your stories, so get creative and get out there!
What are your favorite ways to use the platform? Do you have advice for business owners? Comment below!